Music video for The Soulful Crew "Jā, bet"
Videography
Creative Direction
Campaign

Project Summary

Since we had previously worked with TSC on their music videos, we knew each other well and felt comfortable expanding the scope of the project. We fully engaged in the preparation, focusing on the creative direction, script, locations, actors, and style. By clarifying everything down to the details early on, we were able to produce vibrant, dynamic, and conceptually precise events that truly reflected the song's true value.

Our Approach

This project is the first where the band takes on the role of actors in their own music video. This responsibility is significantly greater than just performing music in previous projects. Consequently, we had to prepare by working intensively with stylists, athletes, and their equipment, while ensuring a seamless integration of all elements under appropriate conditions ourselves at CT.

Team

Reinis Janulis
Videographer & Producer
Jā, Bet