Project Summary
The entire RRM campaign included a comprehensive content base, starting with a PR event at Spice. A few days later, the first medal samples were delivered from Japan to our studio for filming their commercial. The marathon itself took place over two days. On the evening of the first day, two review videos had to be delivered, and the next day, on the main event day, a prepared video had to be offered for publication. In conclusion, RRM asked to create a TV commercial for the "Movement for Movement" campaign, promoting an active lifestyle for a part of the society for whom it doesn't come easily.
Our Approach
RRM approached us knowing that we could offer the freshness in content and execution necessary for modern, engaging, and comprehensive material in this genre. Starting with crystal-clear studio shots of the medals in macro/close-up, and ending with a work team that included three ground operators and two drone operators on the marathon days.
The client (the board) was particularly pleasantly surprised by our work culture, attitude, pace, and the quality of the results.